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If Budget Were no Problem, What Would be the Area in Which
You Would Focus Attention and Improvements?


By Kim Kilkenny
January 26, 2004

Part I: Substance:

A couple years ago, I prepared a quick and dirty policy talking paper addressing San Diego’s urban form, and related issues including facility financing, affordable housing, open space and facility deficiencies. The attached two draft documents were prepared to try to establish a set of principles defining Smart Planning (a term I prefer to Smart Growth). Once agreed upon, the principles can guide the evaluation of various land planning, facility planning and funding programs currently under consideration throughout the region. The two documents are (1) a “Policy Analysis” and a (2) “Smart Planning Principles Matrix”.
The purpose of the matrix was to compare and contrast the Smart Planning principles endorsed by various local and national organizations. By examining what other entities are doing we will be better prepared to move forward with greater confidence that the principles that we are considering are “in the ball park” relative to the national dialogue on this topic. Examining the thoughts of others can also provide inspiration for our own debates.
The Policy Analysis (pages 3 – 13) follows classic, albeit simplified, steps typically employed to analyze and influence public policy. Those steps are: understand the historical context of the policy; identify and agree on the facts; define the problems to be addressed; and establish the principles by which solutions should be fashioned to respond to those problems. The analysis is still very much a draft document with some incomplete thoughts and placeholders awaiting input from others and completed research by me.
There is nothing new or brilliant about the drafts. Their conclusions, a set of principles, are mom and apple pie. But, that is the point. Collectively, we must first understand the facts, define the problems and agree (or not) on principles before we can begin to agree on programs or implementation measures. Absent principles, our programmatic discussions will be circular and inconclusive. If we don’t agree on the problem, we will never agree on the solution. We will be ineffective players in the public policy debates. The fact that Smart Planning principles appear rather self-evident is, in itself, significant. It means that there is an emerging consensus on some very fundamental growth, environmental and fiscal policy questions. After 35 years of growth wars this can be a big deal, if we translate consensus into action.
So as not to be too obtuse, we think the emerging consensus is: we must protect the sensitive resources on the urban fringe; accommodate the demand for housing and jobs by building more efficiently (more dense) in existing communities; use broad based taxes (perhaps new or increased) to pay to remedy existing facility deficiencies; and design our built environment and public spaces to increase our quality of life and mobility choices. Five key themes are:

¨ Environment;
¨ Density;
¨ Taxes;
¨ Facilities; and
¨ Design.

These are very different themes than those we lived by for the last four decades.

Needless to say, I welcome all comments, corrections, additions, subtractions etc. This was compiled very quickly, in between the demands my real jobs.

Part II Process:

If the goal of a Civic Group is to affect change, then by definition, an objective of the group must be to influence public policy. If an objective is to influence public policy, then understanding and controlling the process of influencing public policy is critical. It is of no value to agree on substantive programs if the substance is not accompanied by a strategy to enact and implement the programs. Programs + process = policy.

This is where many well meaning people and organizations go astray.

Frequently, civic groups believe that the political leadership will do the right thing if they are just presented with the facts, unbiased data, proven scientific conclusions; or if they are given a clear consensus in support of the correct public policy option. This is seldom the case, for several reasons. First and foremost inspite of our sense of self worth and the purityof our motivation< no one is the keeper of the truth> Facts are rarely absolute, data is rarely unbiased, and expert’s conclusions generally reflect the expert’s values or assumptions which are seldom neutral. Plus, facts have no staying power.

Rather public policy is “making sausage”, or as stated in academic circles – “the science of muddling through”. This is a good thing; it reflects the democratic principles underlying our public institutions. Democracy was never intended to be efficient or rationale. To the contrary it is remarkably inefficient, irrational, unfair and arbitrary.

The public process responds to a multitude of factors, some of which are based upon a good faith effort to reflect the common interest, but most others represent naked or veiled self interest. Any group that seeks to be successful in the forum of public opinion must be prepared to complete with and against this cacophony of conflicting interests. The public policy race does not go those with the noblest motives, but rather to those with the loudest, most persistent and most focused voice speaking either the simplest or most complex message. Other times the race merely goes to the most powerful.

Simply stated public policy is shaped by three broad elements – knowledge, influence and power. The interest group that best controls all three elements is most likely to prevail.

KNOWLEDGE is the ability to master the information surrounding a question of public policy. Knowledge is fact based. Knowledge is rational.

INFLUENCE is the ability to communicate reasons to support or oppose certain policy options. Influence is persuasive. Influence is emotive.

POWER is the ability to coerce public policy outcomes through intimidation or enticement. Power is politics. Power is coercive.

Thus, if this group is serious about shaping public policy for an extended period of time, a willingness to master these three elements must be considered. In other words it has to be more than a good government group, it has to pursue a communication and coalition-building strategy and be politically engaged.

Why? Common interest public policy doesn’t just happen. To the contrary if events are permitted to take their course, special interests will continue to prevail. The course of events will change only if broad-based interests make it politically safe for political leadership to enact the common interest decision.

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